Why Marketing Still Needs Humans: What Our SME Research Revealed About Jargon, Confidence and the Rise of DIY AI
SMEs Are Struggling With Marketing—Not Because It’s Hard, But Because It’s Confusing Marketing has never been more accessible for small and medium-sized businesses. AI tools are everywhere, social platforms no longer require gatekeepers, and anyone can design their own visuals with drag-and-drop software. But despite this wave of accessibility, our recent research with local SMEs…
precise_webmasterTikTok to Invest $37B+ Into Brazil Data Center
TikTok Announces $37.7 Billion Data Center Investment as China Expands Its Digital Footprint in Brazil ByteDance’s TikTok has unveiled plans to invest more than 200 billion reais (USD $37.7 billion) to build a massive new data center complex in Brazil—its largest project in Latin America to date. The initiative reflects the accelerating growth of digital…
Soft Skills: Why They’re Extra Important on a Remote Resume
Why Soft Skills Are Extra Important on a Remote Resume As you scan through the job description for a remote role, you’ll see a number of desirable key skills listed by the employer. And while you’ll obviously need the hard skills to be able to take on the job, you may notice that many employers will…
With Graviton5, AWS Promises a 25% Performance Boost
LAS VEGAS — At its annual re:Invent conference, AWS today launched the latest version of its Arm-based Graviton chips. The company promises that these new chips, which will feature 192 cores per chip (up from 96 in the last generation), will deliver up to 25% higher performance than the Graviton4 chips, which launched two years…